MEET THE PERSON BEHIND THE PERFORMANCE

Welcome to my corner of the digital world. I’m Fidha, a performance marketer specializing in SEO and performance-driven growth. I help businesses scale through data-backed strategies focused on measurable results, not vanity metrics. My work centers on understanding user intent, optimizing conversion paths, and executing ROI-focused campaigns that drive sustainable business impact.

I hold a Bachelor’s degree in English Language and Literature from the University of Calicut and completed a professional digital marketing program at Haris & Co Academy.

How I Drive Digital Growth

SEO and performance marketing work best when they support each other. I use both to help businesses attract the right audience and turn visitors into real customers. My focus is not just on getting traffic, but on getting the right traffic that leads to measurable results.

I study how people search, what they need, and how they make decisions. Then I build clear strategies that guide them from discovery to conversion. Every campaign is based on real data, careful tracking, and continuous improvement to make sure it delivers long-term growth.

      WHAT I FOCUS ON

  • Targeting the right audience through intent-based SEO strategies

  • Improving search visibility with structured keyword and content planning

  • Optimizing conversion paths to turn traffic into customers

  • Running ROI-focused performance marketing campaigns

  • Tracking, analyzing, and refining strategies for sustainable growth

Who I Collaborate With

I work with founders, startups, and established businesses looking to grow through strategic SEO and performance marketing. My focus is on building structured, data-driven strategies that create measurable and sustainable business growth.

If you value clear reporting, performance-focused execution, and decisions backed by real insights, we’ll work well together. Based in Kerala, I collaborate with clients across different regions through a streamlined, remote-first workflow built on clarity, communication, and continuous performance tracking.